Owner, Inna, has over 40 years of experience in fashion design. Starting in Eastern Europe, Inna developed her skills and brought her unique style and vast experience to the Rochester, NY market. Inna has built a wonderful team of talented design experts. From prom and wedding dresses to old clothing refurbishment, we have plenty of fashion solutions for you! Come to us to make sure your new dress fits perfectly! We’re your source for excellence. 

We work by appointment only – Please call or text 585-506-8506 for more details or to schedule an appointment!

For our summer hours, please check the Contact Us page.

Play Video
5/5
"I had a great experience here! They were very kind and helpful, even when I brought two different wedding dresses in because I wasn’t positive which one I wanted to go with and so close to my wedding. And then I even changed my mind after deciding on one and they were still helpful and fit me in and made me feel a lot better with it. I’m so thankful I came to Alex Fashion & Bridal!"
Katie S.
2022 Bride
5/5
"5 months ago, I had the pleasure of working with the Team at Alex Fashion and Bridal for wedding dress alterations. The staff was professional and listened to my requests. The store was easy to find a beautifully decorated. I had three different fittings. At my first fitting, the seamstress took the time to understand my vision and made suggestions. She then hemmed the dress and created a beautiful French bustle. At my second fitting, she showed us how to tie up the bustle. We noted at the second fitting the dress was still too long and large on the top. The team fixed the hem and added a few darts in one week! I was super impressed. The pricing was in line with the service provided and they did a great job. The dress fit and looked amazing. Thank you again for making my dress the perfect fit."
Katherine B.
2022 Bride