Rochester NY Bridal Gowns

Alex Fashion and Bridal, formerly Alis Fashion Design, has grown into a full bridal shop ready to accommodate all your wedding fashion and bridal needs!

Owner InnaLocated in Rochester, NY, Alex Fashion & Bridal, LLC is a full service bridal shop specializing in wedding gowns and bridal party dresses. We are also a professional retailer of women’s clothing, offering alterations and custom, fashionable pieces. Owner, Inna, has over 20 years of experience in fashion design. Starting in Eastern Europe, Inna developed her skills and brought her unique style and vast experience to the Rochester, NY market.

From prom and wedding dresses to old clothing refurbishment, we have plenty of fashion solutions for you! Come to us to make sure your new dress fits perfectly, or to create the outfit of your dreams with help from design experts! We’re you’re source for excellence.

Stop by, call 585-506-8506, or contact us today!

Wedding Gown from Rochester NY Bridal Shop

Wedding Dresses

It’s easy to get overwhelmed when shopping for your wedding dress. Let us help you find the perfect gown you have always dreamed of for your big day!

Learn More

Bridal Hair Accessory

Hair Accessories

We have the reasonably priced, designer quality bridal and wedding hair accessories, headpieces and veils you are looking for.

Learn More

Bridesmaid

Bridesmaid Dresses

We have a large variety of beautiful bridesmaids dresses in all sizes, colors and fabrics that will fit anyone’s budget.

Learn More

Flower Girl Dress

Mother of the Bride & Flower Girl Dresses

It’s our pleasure to assist mothers of the wedding and flower girls in selecting an outfit they’ll look and feel fabulous in.

Learn More

Brand Name Dresses & Accessories:

Enchanting By Mon Cheri

Mon Cheri DressesMon Cheri

Private Label By G.

Ella RosaElla Rosa

Kenneth WinstonKenneth Winston

Mother of the Bride/Evening Gowns

Montage by Mon CheriMontage by Mon Cheri

Daymor CoutureDaymor

Jewelry, Headpieces, Veils & Belts

MariellMariell

Bel Aire BridalBel Aire Bridal

Contact Us At

Alex Fashion & Bridal

Ella Rose Wedding Dress

Bridal Veil and Gown

Kenneth Winston Bridal Dress

Bride Holding Bouquet

Bridal Gowns

Backless Bridal Gown

Wedding Dress Selection

Ella Rose Designer Wedding Dress

Wedding Dress Bride

Designer Wedding Dress

Enchanting Design Bridal Dress

Bridal Gown By Kenneth Winston

Wedding Gown and Veil

Bride With White Roses

Ella Rose Wedding Dress

Princess Bridal Gown

Testimonials

  • Jennie P.:Inna, Thank you for making my wedding dress like no other! I enjoyed working with and I will send you all my friends and family your way.

    Jennie P.

  • Micheline M.:Thank you again for your help making my dress fit so beautifully.

    Micheline M.

  • Julie:Thanks so very much for taking the time to make the bridesmaid dresses for our wedding perfect. In the face of a challenge...you truly shined. I appreciate all you did for us!

    Julie

  • Rebbecca and Gavin:Thank you for helping me find my perfect dress - you are like a Godmother. I was so happy on my wedding day!

    Rebbecca and Gavin

  • Best, Erinne Brown:Thank you so much for your talent and hard work on my wedding gown this past fall. You were all so kind, caring, knowledgeable and skilled, so I know my dress looked gorgeous on the big day! I know I can highly recommend your business to anyone needing custom work or alterations! Thanks again!

    Best, Erinne Brown

  • Barbie:Thank you so much for the beautiful work you did on my wedding dress. Sorry it has taken me so long to send this to you but I am including some photos from our wedding day that showcase your great work. Thank you again and wishing you all the best in the new year! Inna, THANK YOU so much for your excellent alteration job on my wedding gown and helping me create my dream! …Thanks again.

    Barbie

  • Jacquie:Dear Inna, You are quite the artist! I am so impressed with the work you did on my dress. I wouldn’t have wanted anyone else to do it! Thank you so much all the time and effort you put into my dress- I really appreciate it. I’m looking forward to seeing you guys at my wedding!

    Jacquie

  • Erin McGraw-Leegan:Thank you so much for making my dress look perfect! You did a fantastic job and made me feel very special! Sincerely

    Erin McGraw-Leegan