Rochester, NY Bridal Gowns

Alex Fashion and Bridal, formerly Alis Fashion Design, has grown into a full bridal shop ready to accommodate all your wedding fashion and bridal needs!

Owner InnaLocated in Rochester, NY, Alex Fashion & Bridal, LLC is a full-service bridal shop specializing in wedding gowns and bridal party dresses. We are also a professional retailer of women’s clothing, fashionable pieces, and dress alterations. Owner, Inna, has over 30 years of experience in fashion design. Starting in Eastern Europe, Inna developed her skills and brought her unique style and vast experience to the Rochester, NY market.

From prom and wedding dresses to old clothing refurbishment, we have plenty of fashion solutions for you! Come to us to make sure your new dress fits perfectly, or to create the outfit of your dreams with help from design experts! We’re your source for excellence.

Stop by, call 585-506-8506, or contact us today!

Mermaid Style Dress

“We can find the perfect dress, with no stress!”

Wedding Gown from Rochester NY Bridal Shop

Wedding Dresses

It’s easy to get overwhelmed when shopping for your wedding dress. Let us help you find the perfect gown you have always dreamed of for your big day!

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Bridal Hair Accessory

Hair Accessories

We have the reasonably priced, designer quality bridal and wedding hair accessories, headpieces and veils you are looking for.

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Bridesmaid Dresses

We offer alteration services for beautiful bridesmaids dresses in all sizes, colors and fabrics.

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Flower Girl Dress

Mother of the Bride & Flower Girl Dresses

It’s our pleasure to assist the mother of the bride and flower girls with custom alterations that will make them look and feel fabulous!

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Brand Name Dresses & Accessories:

Enchanting By Mon Cheri

Mon Cheri DressesMon Cheri

Private Label By G.

Ella RosaElla Rosa

Kenneth WinstonKenneth Winston

Mother of the Bride/Evening Gowns

Montage by Mon CheriMontage by Mon Cheri

Daymor CoutureDaymor

Jewelry, Headpieces, Veils & Belts


Bel Aire BridalBel Aire Bridal

Contact Us At

Alex Fashion & Bridal

Ella Rose Wedding Dress

Bridal Veil and Gown

Kenneth Winston Bridal Dress

Bride Holding Bouquet

Bridal Gowns

Backless Bridal Gown

Wedding Dress Selection

Ella Rose Designer Wedding Dress

Wedding Dress Bride

Designer Wedding Dress

Enchanting Design Bridal Dress

Bridal Gown By Kenneth Winston

Wedding Gown and Veil

Bride With White Roses

Ella Rose Wedding Dress

Princess Bridal Gown


  • Jennie P.:Inna, Thank you for making my wedding dress like no other! I enjoyed working with and I will send you all my friends and family your way.

    Jennie P.

  • Micheline M.:Thank you again for your help making my dress fit so beautifully.

    Micheline M.

  • Julie:Thanks so very much for taking the time to make the bridesmaid dresses for our wedding perfect. In the face of a truly shined. I appreciate all you did for us!


  • Rebbecca and Gavin:Thank you for helping me find my perfect dress - you are like a Godmother. I was so happy on my wedding day!

    Rebbecca and Gavin

  • Best, Erinne Brown:Thank you so much for your talent and hard work on my wedding gown this past fall. You were all so kind, caring, knowledgeable and skilled, so I know my dress looked gorgeous on the big day! I know I can highly recommend your business to anyone needing custom work or alterations! Thanks again!

    Best, Erinne Brown

  • Barbie:Thank you so much for the beautiful work you did on my wedding dress. Sorry it has taken me so long to send this to you but I am including some photos from our wedding day that showcase your great work. Thank you again and wishing you all the best in the new year! Inna, THANK YOU so much for your excellent alteration job on my wedding gown and helping me create my dream! …Thanks again.


  • Jacquie:Dear Inna, You are quite the artist! I am so impressed with the work you did on my dress. I wouldn’t have wanted anyone else to do it! Thank you so much all the time and effort you put into my dress- I really appreciate it. I’m looking forward to seeing you guys at my wedding!


  • Erin McGraw-Leegan:Thank you so much for making my dress look perfect! You did a fantastic job and made me feel very special! Sincerely

    Erin McGraw-Leegan

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